Samsung’s journey with the Olympic Games began over 30 years ago as a local sponsor of the Seoul 1988 Olympics, and since then, we’ve proudly supported the spirit of the Games. In 2024, we expanded our mission by collaborating with local athletes worldwide to amplify the Olympic message: “Open Always Wins.” Viktor Axelsen was a natural choice for the Nordic #TeamGalaxy—not just because he’s a world-class athlete, but also because his authentic personality and strong values align seamlessly with our brand.
As a brand ambassador, Viktor doesn’t just represent Samsung; he embodies how our products integrate naturally into his daily life and training. This organic connection enhances the message we share with audiences through various campaigns. By showcasing how our innovations support Viktor’s routine, we highlight their value in an authentic and relatable way. We’re thrilled to have Viktor as part of #TeamGalaxy, helping us inspire and connect with people around the world.