HSBC is proud to partner with Viktor Axelsen since 2020 when Viktor first became an HSBC Global Brand Ambassador. This partnership has been built on shared values and a vision between both parties, whilst Viktor has been and remains an integral figure in the delivery of badminton activity across HSBC’s key markets. From meet-and-greets at the HSBC BWF World Tour Finals in Hangzhou, China with HSBC’s customers to the production of content series shared across both HSBC and Viktor’s platforms, this partnership has delivered true value, and continues to go from strength and strength.

HSBC is the Title Sponsor of both the BWF World Tour and BWF World Tour Finals, as well as Principal Global Partner and Global Development Partner of the Badminton World Federation (BWF) since 2018. HSBC is committed to the game at all levels, from the grassroots to the elite, and looks forward to continuing this partnership with Viktor and building on the strong foundations that have been established since the outset.

Read more about HSBC